![]() ![]() To download our free guide please leave your email address and well send you. Itprovides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, andpositioning the. According to Bartel and Garud (2009), narratives describe events through a plot thus, in a structured manner. Brand Storytelling gets back to the heart of brand loyalty,consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. This is how you'll turn customers into fans. BRAND STORYTELLING A hands-on guide to craft branded content that makes the. Brand storytelling is an evolving branding technique which involves continuous narratives about the brand. If you know how to use visuals (including video storytelling and animated branding) and words (for example, through content production), you'll create an experience - and, therefore, a relationship between you and your audience. If you go about it the right way, the result is a story that puts your brand on the map. ![]() You don't have to create a great story from scratch, as brand stories should not be made up. For stories help us understand each other. ![]() A look at history shows that an authentic, original, and inspiring story virtually never fails to catch on. Why? You can reach people by using narrative elements (usually, a story includes characters, rising action, and a conclusion at the end, among other things). Great brands understand this and intentionally create a persona through brand storytelling that connects on a human, emotional level. Your brand story bridges the gap between your brand and your audience. Briefly put, a brand is like a human being. A solid brand has a personality, a brand identity, and values. It can breathe, create connections, and inspire interaction. ![]()
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